NEW JOB OPENING
CONTENT STRATEGIST - HS
IN Remote, USA!

Education required:

• Bachelors degree



Experience:

• 5+ years’ experience creating and managing interactive content, and 5+ years’ experience writing and editing for digital media required; journalism experience preferred

• Experience translating demographic, qualitative and quantitative data (e.g., content audits, market and competitor analysis, user research impact) into consumable, actionable content recommendations

• Experience working with an editorial team and familiarity with AP style a plus. Need SEO and research and editorial background



Skillsets and Abilities:

• Proven ability to work well independently as well as in a team environment and across a matrixed organization

• Demonstrated experience in creating and applying both short- and long-term user content journeys to drive improved outcomes

• Outstanding communication and writing skills, excellent attention to detail and ability to thrive in a fast-paced, deadline-driven environment

• Familiarity with maintaining basic content architecture and content management principles

• Familiarity with content management systems such as AEM or WordPress, plus Google Analytics, SEO, and multi-channel analytics



Soft Skills:

• Strong communication skills, excellent attention to detail, and ability to thrive in a fast-paced, deadline-driven environment

• Strong emotional intelligence and collaborative spirit

• High tolerance for ambiguity matched by a deep passion for organizing it

• A self-starter with tenacity for execution and delivery

• Humility and the ability to raise your hand when you need a hand

• Highly collaborative sensibility, with ability to be open minded to feedback and always seeking out the best idea, not just their own idea.



This Content Strategist sits within the in-house brand and creative team and is dedicated to thinking about how to present digital content in a fresh, effective, user-centric way. In this role, you’ll primarily be focused on web, but will be expected to develop strategy across a multitude of channels as part of the team building an omnichannel content marketing program. You’ll create content recommendations to support marketing programs and campaigns -- from broad topics like increasing enrollment to smaller requests like how to create a page that increases the visibility of pharmacy services information. Experience required in writing and editing marketing content from a UX perspective, content strategy and planning, and analyzing insights and other data to make data-driven content decisions. While you won’t be writing copy, you’ll work closely with writers and designers to help bring our content vision to life.



Content Strategist Specific day-to-day responsibilities:

• Conceive and create evergreen content strategies to complement ongoing brand and library campaigns

• Conduct quantitative and qualitative discovery as necessary, e.g., content audits, market and competitor analysis, SEO and audience research, and content gap analysis

• Apply learnings from data to identify keywords to target, topics to cover, and content formats to leverage

• Partner closely with our analytics team to create and pivot content and content marketing campaigns based on data and reporting

• Collaborate with creative team members in project team, communicating recommendations and reasoning; stay on top of project timelines, deliverables, and status updates

• Evangelize and socialize content strategy standards and processes to stakeholders

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**