Date Posted: 10/17/2024
Hiring Organization: Rose International
Position Number: 472998
Job Title: Digital Marketing Specialist
Job Location: Los Angeles, CA, USA, 90015
Work Model: Hybrid
Shift:
2 days onsite
and 3 days remote
Employment Type: Temporary
Estimated Duration (In months): 9
Min Hourly Rate($): 28.00
Max Hourly Rate($): 28.83
Must Have Skills/Attributes: Marketing, SalesForce, SEO
Job Description
Reporting to the Director of Digital Annual Giving Programs, the Annual Giving Digital Marketing Specialist will work closely with partners within the University Advancement department, strategizing around appropriate web and digital content and target audiences, acting as a web designer, videographer, curator, and editor, and ultimately be responsible for coordinating and delivering on multiple digital fundraising projects at any given time. The Specialist will manage the creation and execution of alumni and development digital fundraising projects centrally and for several schools and programs of Client using multiple digital platforms. The Specialist will serve as a secondary facilitator in elevating the digital acumen of other digital marketers across the university through trainings and knowledge-sharing sessions.
The University Advancement Annual Giving team seeks to implement a unified strategy that focuses on both increasing alumni engagement, philanthropy and increasing donor count/retention. The unit oversees broad-based communications and solicitations across multiple channels, online giving and digital engagement, and is a leader in implementing and using enterprise-level technology shared across the organization.
Required Education:
• Bachelor's degree and/or its equivalent required
Required Experience/Skills:
• Minimum of 2 years of related experience Minimum of 2 years of experience in executing digital marketing or related videographer marketing experience
• Proficiency in Microsoft Office and Google G suite (Gmail, Google Docs, Google Drive, etc)
• Proficiency in HTML and CSS
• Proficiency with basic image manipulation and graphic design experience with Adobe Photoshop/Creative Suite
• Knowledge of major email platforms r enterprise-level solutions (especially Salesforce Marketing Cloud)
• The ideal candidate is a self-starter that is deadline-driven with a conscientious attention to detail
• Excellent organizational and verbal and written communication skills. Must be able to handle confidential information with excellent judgment and discretion
• Must have a commitment to exceptional customer service and quality
Preferred Experience/Skills:
• Work experience in higher educational institution, or other complex organization, highly preferred
• Facility with online tools and resources
• Interest in exploring and experimenting with new platforms
• Ability to learn quickly and be flexible when working in the digital space
• An interest and/or an eye for digital design a plus
Other Requirements:
• Ability to juggle a large volume of changing information, projects, requests, and priorities
• Demonstrated use of consumer personalization tactics with comprehension of audience segmentation and consumer lifecycle communication funnels
• Ability to work well with other units, volunteers, and colleagues; a genuinely collaborative personality
• Proactive in client management, ability to problem-solve, and work with diplomacy and efficiency in a high-demand, fast-paced environment
Responsibilities include, but are not limited to the following:
•Assist the Director of Digital Annual Giving Programs and Assistant Director of the Advancement Call Center with strategy and implementation, project management and platform operational support to increase audience engagement and conversion effectiveness for central business units and multiple school partners.
•Manage video filming projects, including coordinating film sessions, selecting student ambassadors, editing and production quality. Create high-quality video assets for giving days, fundraising campaigns, and priority projects.
•Write and edit compelling copy tailored for a variety of topics covering university priorities in fundraisings as well as alumni and donor solicitations across the University.
•Collaborate with interdepartmental teams to promote the adoption of digital marketing plans and execution, especially in supporting of university giving days and school/ cause-related fundraising initiatives.
•Develop and implement test & learn digital strategy utilizing analytics, timing and industry best practices, to optimize clicks, opens and conversion performance metrics.
•Serve as a secondary lead in marketing training sessions, developing support materials for partner onboarding and continued learning.
•Serve as a strategic thought partner for schools and units, providing proactive data driven recommendations for multiple business use cases
•Prepare and develop relevant reports for marketing campaign debriefings.
•Edit assets to ensure adherence to the internal style guides and comprehensibility.
•Assist in the creation and maintenance of visually appealing and responsive websites using HTML, CSS, and JavaScript.
•Conduct testing and debugging to ensure website functionality across different browsers and devices.
•Implement on-page SEO best practices, including optimizing title tags, meta descriptions, headers, and content to improve search engine rankings.
•Performs additional digital duties and special projects as required. - **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
- **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
I am very happy with the Rose International, and the professionalism of the employees.
Robin, Consultant
Rose International was not only attentive and responsive, but they were very professional and helpful whenever I called or needed any assistance.
Diane, Consultant
It was great working for Rose International. Everyone was extremely helpful.
Rosann, Consultant
You are customer service oriented. No matter whether it was the Recruiter or someone in Human Resources/Payroll, you were responsive. That to me is key!
Tonya, Consultant
Working for Rose International was the most pleasant assignment I have ever had. They were always on top of situations when necessary, and very helpful. I was very proud to be an employee of Rose International, and would recommend anyone to try to work with them.
Melvon, Consultant
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